How long does branding take?

It depends how far the project goes. A focused identity is quick; a full programme with positioning, tone of voice and a set of applications takes longer. The other half of it is you — projects move at the speed decisions get made. We will agree a date on the call and stick to it.

What does branding include?

A clear strategy, a distinctive logo suite, a considered colour palette, typography, and guidelines that make it repeatable. We also design the applications you actually use — stationery, signage, social templates — so it works on day one rather than sitting in a PDF.

How much does branding cost?

It depends how far the project goes. A focused identity — logo, colour, type and the rules for using them — is the smallest version. Adding positioning, tone of voice and a full set of applications makes it a bigger piece of work. We quote one fixed price after the discovery call, and we will tell you which version your business actually needs, including when it is the smaller one.

Do you work with startups?

Yes, and with established businesses rebranding. The process is the same either way: find what is true about the business and make it impossible to ignore.

What do we need to prepare?

Your business goals and an honest view of your market. We handle the research, the workshops and the creative work. You need to be available to make decisions.

Branding

Look like you

A brand is more than a logo. It is the promise you make and the reason people choose you.

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Strategy

We find the truth before we draw a line

Good design starts with clear thinking. We dig into your market, your customers, and your ambition to build a brand that means something. No guesswork. No decoration for its own sake.

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Identity

A visual language that works as hard as you do

We design identities that are distinctive, memorable, and built to last. Every element earns its place. Every choice has a reason.

Application

Your brand in the wild, ready to work

A brand only matters when it is used. We design the applications that put your identity in front of the right people. From business cards to campaign templates, everything is ready to go.

Benefits

Why it matters

A strong brand is a business asset, not a cost.

Trust

People buy from brands they believe in

Consistency builds confidence. Confidence builds loyalty.

Recognition

Be the brand they remember tomorrow

Distinctive brands get chosen. Bland brands get ignored.

Consistency

One voice across every single touchpoint

Clear guidelines keep your team and your message aligned.

Process

From first workshop to final handover

We run a tight, transparent process with no surprises. You will always know what is happening, what is next, and what it costs.

Week one to two - discovery

We run a workshop, review your market, and agree on the strategic direction.

Week three to five - design

We develop concepts, refine the chosen route, and build your full visual identity.

Week six to eight - delivery

We finalise guidelines, prepare all files, and hand over everything you need to launch.

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Scope

How far a brand project goes

Branding projects here run at one of three depths. We will tell you on the call which one your business needs — including when it is the cheapest one.

The essentials

For a business that needs to look credible now. Logo suite, colour palette, type system and a short set of rules for using them, delivered in every file format you will be asked for.

Logo designVisual identityGuidelines

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Identity and voice

The above, plus the words. Positioning, the sentence you lead with, tone of voice and the messaging your website, proposals and social all draw from, so you sound like one business everywhere.

Brand strategyTone of voiceMessaging

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Brand in the world

The above, applied. Signage, packaging, vehicle livery, stationery, uniforms, social templates and print — the places a brand is actually seen, art-directed rather than left to chance.

Art directionPackagingApplications

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See the sites we have built

In their words

What the clients said

“Spark partnered with us to deeply understand our audience and delivered a digital platform that drives magazine sales while genuinely resonating with every visitor.”

Editor · CIVVY MagazineSee the CIVVY Magazine project

“Spark really took the time to understand the heart of my sock business, then built a landing page that feels completely true to my brand.”

Gina · Owner, The Lucky SocksSee The Lucky Socks project

“Spark completely transformed my online presence. They took my vision and elevated it into a website that feels unmistakably me—elegant, warm, and easy to navigate.”

Gina McKie · Owner, ginamckie.comSee the Gina McKie project

Our commitments

What you can hold us to

Good work needs a good working relationship around it. These are the practical standards we set before a project starts, so scope, ownership and communication stay clear throughout.

A fixed price, agreed in writing before any work starts. No hourly billing and no scope-creep invoices.
You own everything from day one — domain, hosting, brand files and every account, all registered in your name.
A reply within one working day, from the person actually doing the work, not an account manager.
No lock-in. Hosting and support are monthly and you can leave with thirty days' notice, taking your site with you.
If the first milestone is not right, we rework it or you do not pay for it.

Read our FAQs

Questions we get asked

Straight answers to the questions we hear most often about branding projects

Ask us something else

Ready to look like the business you are?

Start a project to talk through your brand — where it is now, and where it needs to get to.

Start a project hello@sparkglasgow.co.uk

We reply to every enquiry within one working day.